Mega star Amitabh Bachchan admits promote movies has become as important as creating them. But he feels there are some exceptions such as Tamil mega star Rajinikanth, which does not require such marketing tools. "Promoting movies have become so important and time consuming to create them! Element bringing the message of this huge number, and invites them to come and view a week, because it is the duration of most movies these days, at least compared with its commercial prospects, has now become the benchmark, "Amitabh posted on his blog BigB.bigadda.com.
"We've never had it in our time and we do not ever aware of this. It had been a manufacturer and distributor of the way it should be used. But times have changed now. There is a growing awareness as far as communication goes, the media which has grown to millions of times, "he added.
68 years old knows that "less lethal to us," incentives to excite an audience and get them into theaters. "Rajini, Rajinikanth never indulges in this practice. The practice of campaigns. And once, when we talk about the film on an informal basis, they often question why I do it. It's like selling yourself as a product, he often says to me. We laugh about it, but I explained to him that he is Rajinikanth, it is not necessary. For him, it happens on its own. less mortals like us, we need to excite the audience to drive them to take an interest in to these theaters, "he wrote
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